Some Big Companies that have Incorporated the Use of Blackberry by Their Employees
Blackberries are used all over the world by a number of large businesses. Celebrities who are known all over the world also enjoy texting and talking using a Blackberry device. It's the large businesses and well-known celebrities using the device that helps it grow in popularity. Business use also helps the Blackberry evolve as the company hears praises and complaints on things that do and don't work with the device. It only takes one business or celebrity to tout the advantages of the mobile device for the company to see an explosion in sales.
During the United States presidential campaign of 2008, presidential hopeful Barack Obama used the Blackberry for campaign communications. The use of the Blackberry got world news coverage as some people felt his information wasn't safe using a mobile device to convey important campaign details. While national security tried to force the new president to abandon his use of the device, he refused and won out. Barack Obama still uses his Blackberry to communicate with a select group of people, but nothing controversial is messaged on the device as it would be subject to being recorded by the president's staff.
Other celebrities, while not large businesses but still favorable for the brand, who use a Blackberry include Jennifer Lopez, Heidi Klum, and the Kardashian family. These celebrities are a business in their own right, and by using a Blackberry they are able to communicate quickly with other users, browse the Internet, view documents related to their business, and answer emails throughout the day as soon as they get them. Companies know that it only takes one picture of a famous celebrity using their product or service to increase business and build their brand. While famous people aren't corporations, brands like Blackberry still benefit from a famous person using their device.
The banking business has a lot of companies that utilize Blackberries. Bank of America and Citigroup are just two in the industry that supply employees with their own Blackberry. Western Union is another large company that uses the Blackberry to communicate with employees all over the world. Healthsouth, a large healthcare provider, gives all of its administrators and employees Blackberries for instant communication and access to records.
ABC News is a large media conglomerate who provides Blackberries for anyone working fulltime for the network. In fact, ABC News recently gave writers for the network Blackberries and provided a strict contract of rules with it. The writers challenged some of the rules, so ABC News revised the contract but still provided the Blackberries. Businesses realize the importance of using a device that allows its' employees to communicate with each other on a user-friendly device.
As use of the mobile devices in the workplace continues to grow, the Blackberry will keep evolving. Recent statistics show that 58% of large companies either have an application for their business or are in the process of creating one. In order to accommodate these companies, the Blackberry will remain user-friendly and allow companies to integrate all aspects of the device into their business.